The truth about hydrogen water

Hydrogen water is everywhere on TikTok. But what does the science actually say? A 2024 systematic review (25 human studies) finds “preliminary, encouraging” results — and insufficient ones: small samples, poorly understood mechanisms, a need for rigorous studies.

No health claim is authorised. So we make none. If we ever offer it, it’ll be an optional add-on, clearly framed as “trend, emerging evidence” — never in the credibility core.

That’s exactly what separates a lasting brand from a hype brand: we own what we don’t know.